The Cubicle Launch
Case Study Quick Facts: the Cubicle Launch
Case Study Name: the Cubicle Launch
Who: Pat and Melissa Kieran
Niche: Hobby niche - exact niche not disclosed.
Product: ebook.
Total launch sales: Total of $26,000.00+. There first launch did $6,000.00+ and their second launch did $20,000.00+.
Additional Facts:
- Pat and Melissa's first launch started with a list of 1,000 people... and it generated $6,000.00+.
- This launch wasn't for an Internet Marketing or an "Make Money" product - it was for a hobby product, in a niche that Melissa says "they don't spend money."
- Pat said "it's not like it's a lot of work"... he just spent a couple of days studying Product Launch Formula, and then he followed the course step-by-step.
- KEY POINT: Pat and Melissa actually used the email swipe files that are included in Product Launch Formula - in fact, they used the same email in both of their launches (even though the launches were in different niches.)
- ONE MORE THING: The launches actually BUILT their relationship with their list... Melissa stressed how much fun the launch was for everyone involved - including the people on their list.
- Congratulations Pat and Melissa, let me know about your next launch!
For more information, go to: Product Launch Formula
To Your Success,