The Shower Launch

Case Study Quick Facts: Shower Launch

Case Study Name: The Shower Launch

Who: Leslie Karshner

Niche: Romance instruction, including how to write love letters.

Relaunch Total Sales: Not disclosed, the sales from the one week launch were better than Leslie's best month ever.

Additional Facts:

- Leslie used the relaunch to RAISE her price point to her highest level EVER... $97 vs. $27.

- The relaunch was closely tied to a wedding shower and the wedding... you can use just about anything that is happening in your life to turn your launch into an event.

- This was a low-priced DIGITAL product... and the niche had nothing to do with either "Internet Marketing" or "making money". The ebooks teach you how to write love letters and put more romance in your life! These launch techniques work in ANY market.

- KEY POINT: Leslie has built this relaunch into an ongoing "evergreen" launch.

- This relaunch completely rejuvenated Leslie's business, her relationship with her list, and they way she felt about her business.

- Congratulations Leslie... great job on the relaunch, and way to keep up the momentum! Keep me up to date on your next launch...


For more information, go to: Product Launch Formula



To Your Success,

The Ring Launch

Case Study Quick Facts: Ring Launch

Case Study Name: The Ring Launch

Who: Chet Womach

Niche: A hobby niche, exact niche undisclosed

First Launch Total Sales: $17,000.00

Second Launch Total Sales: $74,000.00

Additional Facts:

- First launch paid for his engagement ring to his fiance (now wife) Sally. Second launch should pay for an around the world trip for his first anniversary. :-)

- Chet says that by using a coordinated product launch, he has been able to dramatically raise his prices. His second launch had a price point of $197, when the highest price he had ever sold at before was $97.

- During his second launch, he sold 16 units in the first 15 minutes (that is $2,995.00 in sales) and 191 units in the first 24 hours (that is $37,627.00 in sales).

- Both of these launches were in a "hobby" niche - they were NOT in the "Internet Marketing" niche.

- KEY POINT: Chet's first launch was based entirely on the presentation that is included on the DVD in Product Launch Formula. He did NOT have my entire course yet - it wasn't available at that time. For the SECOND launch, he had my entire course... and his results improved from $17k to $74k. That is an improvement of 435%.

- According to Chet, these tactics work great in small niches, because those markets have never been exposed to Product Launch Formula techniques.

- His next launch will be for a continuity product (a monthly subscription service) in the $25 a month range. Chet is already deep into the planning for this launch.

- Congratulations Chet... great job! Let me know when you do that launch for your monthly subscription product!!

For more information, go to: Product Launch Formula

To Your Success,
Rusty K.

The Paris Launch

Case Study Quick Facts: Paris Launch

Who: Orion Williams

Niche: Photoshop Tutorials, at www.TutorialsTraining.com

Product: How to use Photoshop CS

Total launch sales: more than enough to pay for his trip to Europe

Additional Facts:

- Relied on the psychological triggers outlined in the Product Launch Formula.

- Launched from an Internet cafe in Paris - the unfamiliar French keyboard slowed him down, but the orders started coming in nearly instantly when he launched.

- Orion used his trip to turn his launch into an "event" (watch the video for his explanation on this).

- The launch increased Orions's relationship with his list (and he now knows exactly what to launch next).

- Watch the video carefully to learn how Orion maximized his Product Launch Formula investment.

- Another successful launch outside of the "Internet Marketing" niche.

- Congratulations Orion, I can't wait to hear about your next launch!!

For more information, go to: Product Launch Formula

To Your Success,
Rusty K.