The Shower Launch

Case Study Quick Facts: Shower Launch

Case Study Name: The Shower Launch

Who: Leslie Karshner

Niche: Romance instruction, including how to write love letters.

Relaunch Total Sales: Not disclosed, the sales from the one week launch were better than Leslie's best month ever.

Additional Facts:

- Leslie used the relaunch to RAISE her price point to her highest level EVER... $97 vs. $27.

- The relaunch was closely tied to a wedding shower and the wedding... you can use just about anything that is happening in your life to turn your launch into an event.

- This was a low-priced DIGITAL product... and the niche had nothing to do with either "Internet Marketing" or "making money". The ebooks teach you how to write love letters and put more romance in your life! These launch techniques work in ANY market.

- KEY POINT: Leslie has built this relaunch into an ongoing "evergreen" launch.

- This relaunch completely rejuvenated Leslie's business, her relationship with her list, and they way she felt about her business.

- Congratulations Leslie... great job on the relaunch, and way to keep up the momentum! Keep me up to date on your next launch...


For more information, go to: Product Launch Formula



To Your Success,