Thursday, November 09, 2006

The Cubicle Launch


Case Study Quick Facts: the Cubicle Launch

Case Study Name: the Cubicle Launch

Who: Pat and Melissa Kieran

Niche: Hobby niche - exact niche not disclosed.

Product: ebook.

Total launch sales: Total of $26,000.00+. There first launch did $6,000.00+ and their second launch did $20,000.00+.

Additional Facts:

- Pat and Melissa's first launch started with a list of 1,000 people... and it generated $6,000.00+.

- This launch wasn't for an Internet Marketing or an "Make Money" product - it was for a hobby product, in a niche that Melissa says "they don't spend money."

- Pat said "it's not like it's a lot of work"... he just spent a couple of days studying Product Launch Formula, and then he followed the course step-by-step.

- KEY POINT: Pat and Melissa actually used the email swipe files that are included in Product Launch Formula - in fact, they used the same email in both of their launches (even though the launches were in different niches.)

- ONE MORE THING: The launches actually BUILT their relationship with their list... Melissa stressed how much fun the launch was for everyone involved - including the people on their list.

- Congratulations Pat and Melissa, let me know about your next launch!

For more information, go to: Product Launch Formula



To Your Success,