Product Launch Formula

The Cubicle Launch

2006-11-09T10:48:00.000-08:00

Case Study Quick Facts: the Cubicle Launch

Case Study Name: the Cubicle Launch

Who: Pat and Melissa Kieran

Niche: Hobby niche - exact niche not disclosed.

Product: ebook.

Total launch sales: Total of $26,000.00+. There first launch did $6,000.00+ and their second launch did $20,000.00+.

Additional Facts:

- Pat and Melissa's first launch started with a list of 1,000 people... and it generated $6,000.00+.

- This launch wasn't for an Internet Marketing or an "Make Money" product - it was for a hobby product, in a niche that Melissa says "they don't spend money."

- Pat said "it's not like it's a lot of work"... he just spent a couple of days studying Product Launch Formula, and then he followed the course step-by-step.

- KEY POINT: Pat and Melissa actually used the email swipe files that are included in Product Launch Formula - in fact, they used the same email in both of their launches (even though the launches were in different niches.)

- ONE MORE THING: The launches actually BUILT their relationship with their list... Melissa stressed how much fun the launch was for everyone involved - including the people on their list.

- Congratulations Pat and Melissa, let me know about your next launch!

For more information, go to: Product Launch Formula

To Your Success,

The Shower Launch

2006-09-29T19:34:00.000-07:00

Case Study Quick Facts: Shower Launch

Case Study Name: The Shower Launch

Who: Leslie Karshner

Niche: Romance instruction, including how to write love letters.

Relaunch Total Sales: Not disclosed, the sales from the one week launch were better than Leslie's best month ever.

Additional Facts:

- Leslie used the relaunch to RAISE her price point to her highest level EVER... $97 vs. $27.

- The relaunch was closely tied to a wedding shower and the wedding... you can use just about anything that is happening in your life to turn your launch into an event.

- This was a low-priced DIGITAL product... and the niche had nothing to do with either "Internet Marketing" or "making money". The ebooks teach you how to write love letters and put more romance in your life! These launch techniques work in ANY market.

- KEY POINT: Leslie has built this relaunch into an ongoing "evergreen" launch.

- This relaunch completely rejuvenated Leslie's business, her relationship with her list, and they way she felt about her business.

- Congratulations Leslie... great job on the relaunch, and way to keep up the momentum! Keep me up to date on your next launch...

For more information, go to: Product Launch Formula

To Your Success,

The Ring Launch

2006-09-29T19:30:00.000-07:00

Case Study Quick Facts: Ring Launch

Case Study Name: The Ring Launch

Who: Chet Womach

Niche: A hobby niche, exact niche undisclosed

First Launch Total Sales: $17,000.00

Second Launch Total Sales: $74,000.00

Additional Facts:

- First launch paid for his engagement ring to his fiance (now wife) Sally. Second launch should pay for an around the world trip for his first anniversary. :-)

- Chet says that by using a coordinated product launch, he has been able to dramatically raise his prices. His second launch had a price point of $197, when the highest price he had ever sold at before was $97.

- During his second launch, he sold 16 units in the first 15 minutes (that is $2,995.00 in sales) and 191 units in the first 24 hours (that is $37,627.00 in sales).

- Both of these launches were in a "hobby" niche - they were NOT in the "Internet Marketing" niche.

- KEY POINT: Chet's first launch was based entirely on the presentation that is included on the DVD in Product Launch Formula. He did NOT have my entire course yet - it wasn't available at that time. For the SECOND launch, he had my entire course... and his results improved from $17k to $74k. That is an improvement of 435%.

- According to Chet, these tactics work great in small niches, because those markets have never been exposed to Product Launch Formula techniques.

- His next launch will be for a continuity product (a monthly subscription service) in the $25 a month range. Chet is already deep into the planning for this launch.

- Congratulations Chet... great job! Let me know when you do that launch for your monthly subscription product!!

For more information, go to: Product Launch Formula

To Your Success,
Rusty K.

The Paris Launch

2006-09-29T19:27:00.000-07:00

Case Study Quick Facts: Paris Launch

Who: Orion Williams

Niche: Photoshop Tutorials, at www.TutorialsTraining.com

Product: How to use Photoshop CS

Total launch sales: more than enough to pay for his trip to Europe

Additional Facts:

- Relied on the psychological triggers outlined in the Product Launch Formula.

- Launched from an Internet cafe in Paris - the unfamiliar French keyboard slowed him down, but the orders started coming in nearly instantly when he launched.

- Orion used his trip to turn his launch into an "event" (watch the video for his explanation on this).

- The launch increased Orions's relationship with his list (and he now knows exactly what to launch next).

- Watch the video carefully to learn how Orion maximized his Product Launch Formula investment.

- Another successful launch outside of the "Internet Marketing" niche.

- Congratulations Orion, I can't wait to hear about your next launch!!

For more information, go to: Product Launch Formula

To Your Success,
Rusty K.

Product Launch Formula

2005-07-14T14:10:00.000-07:00

Lately it seems like everything is in pre-launch.
And every time you turn around you are hearing
about "product launch this" and "product launch
that".

Personally I am getting pretty sick of it...

HOWEVER, I just saw a pretty amazin*g Case Study of
a product launch in a tiny little niche - and this
ha*d NOTHING to do with "Internet Marke*ting".

In fact, this launch was by a marketing "newbie"
(by his own a*dmission)... and he launched a *$37
ebook in a hobby niche.

The results?

A cool *$32k+ in a single week.

This is one Case Study that we can all learn
something from... and it's available for fre*e (at
least for now). Check it out now:

Product Launch Formula - Case 1

Best regards,
Rusty K.
Product Launch Formula

PS: Product launches for the masses! That is what
this Case Study is all about... you don't need a
high-priced product, and it doesn't have to be a
"make money" product. Go watch this Case Study now:

Product Launch Formula - Case 1